University Media Relations Media Newsroom - A Resource for Journalists

FOR IMMEDIATE RELEASE: October 19, 2010

Nevada television and radio stations: please transmit the “Drill Broadcast”

Media advisory: Oct. 19, 2010

Nevada television and radio stations: please transmit the “Drill Broadcast” for the Great Nevada ShakeOut on Oct. 21 at 10:21 a.m.

RENO, Nev. – The devastation brought by earthquakes throughout the world this year has captured the attention of residents throughout Nevada, the third most seismically-active state in the country. Scientists tell us it is certain that a major earthquake will strike Nevada in the next 30 years.

The Nevada Seismological Laboratory at the University of Nevada, Reno has teamed Nevada up with California’s successful Great ShakeOut to build awareness and get residents to practice how to respond in an earthquake.

Great Nevada ShakeOut

Statewide Earthquake Drill, 10/21 at 10:21 a.m., join more than 7 million people from California and Nevada to: DROP, COVER AND HOLD ON.

“Nevada can have three to four magnitude 7 earthquakes each century – it’s been nearly 60 years since the last one,” Graham Kent, director of the Seismology Lab and statewide coordinator for the ShakeOut, said. “We don’t know when or where the next one will happen, so we all must be prepared.”

Radio and television stations can help prepare Nevadans for that eventuality by broadcasting a 60-second recording for participants to listen to as they practice “drop, cover, and hold on” during the Great Nevada ShakeOut, the largest earthquake drill in U.S. history, on Oct. 21 at 10:21 a.m.

The audio (and web-quality video) files are here: http://www.shakeout.org/nevada/drill/broadcast/

Higher-resolution video files are available here:http://www.shakeout.org/nevada/downloads/broadcast/ShakeOut_Nevada_Drill_Broadcast_Video_Web.mov.html

While the best option is for you to play the recordings live and on-air, you could also host the recordings on your website and direct viewers to listen or watch them there. (Please do not direct them to the files on the ShakeOut website on 10/21.)

Also, please sign up your media outlet as a ShakeOut participant at www.shakeout.org/nevada. Your employees can learn and practice how to be safe during earthquakes too.

Many organizations, government agencies, community groups, and others are also promoting the ShakeOut to their members and constituents.

Here’s the latest news release, although the number of participants is now almost 110,000 and climbing: http://newsroom.unr.edu/2010/10/13/university-of-nevada-reno-leads-the-way-for-%e2%80%9cgreat-nevada-shakeout%e2%80%9d/.

Check out the ShakeOut Media Center page to find out more: http://www.shakeout.org/nevada/media/index.html

NOTE: If you will broadcast the audio (radio stations) or video (TV stations) recording, confirm via email to info@shakeout.org and you will be listed so that participants will know where to tune at the time of the drill.

# # #

Nevada’s land-grant university founded in 1874, the University of Nevada, Reno has an enrollment of more than 17,000 students. The University is home to one the country’s largest study-abroad programs and the state’s medical school, and offers outreach and education programs in all Nevada counties. For more information, visit http://newsroom.unr.edu.

Media Contact:
Mike Wolterbeek
Media Relations Officer
University Media Relations
University of Nevada, Reno/108
Reno, NV 89557
mwolterbeek@unr.edu
775-784-4547   phone
775-784-1422   fax

More releases